Marketing Attribution Reporting — Regional Bank
2wk→live
Marketing reporting turnaround
31%
Reduction in wasted ad spend in 90 days
100%
Channel attribution coverage achieved
Zero
Manual reporting hours per month
The Challenge
A regional bank's marketing team had zero visibility into which campaigns were driving new account openings. Monthly reporting took a 3-person team 2 weeks to produce manually by stitching data from 6 disconnected platforms — and was outdated by the time it was shared.
What We Built
We built an automated marketing data pipeline pulling campaign, channel, lead, and conversion data from all 6 platforms into a unified attribution model. A real-time dashboard gives live visibility into cost per lead, cost per acquisition, and campaign-attributed revenue — updated daily with zero manual effort.
“For the first time, our CMO can see exactly what's driving new accounts in real time. We reallocated 31% of our ad budget in the first quarter alone.”
— Director of Marketing Analytics
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