Lifecycle Email Automation — D2C Brand
14%→38%
Average email open rate
4.1×
Revenue per email sent
3d→2hr
Weekly campaign production time
67%
Reduction in unsubscribe rate
The Challenge
A D2C brand with 280,000 email subscribers was sending the same batch-and-blast campaigns weekly. Open rates had fallen to 14%, unsubscribe rates were climbing, and the marketing team of 4 spent 3 days per week manually building campaigns.
What We Built
We rebuilt their email marketing infrastructure around behavioural automation — welcome sequences, browse abandonment, cart abandonment, post-purchase flows, win-back campaigns, and VIP loyalty sequences — triggered by real-time customer behaviour and dynamically personalised by purchase history and segment.
“We went from blasting our list to talking to customers based on what they do. The revenue lift in the first 60 days paid for the entire engagement.”
— Head of Digital Marketing
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